Welcome to our website! We offer immersive technology services utilizing virtual and augmented reality to address


At MAX, we believe that healthcare should be innovative, accessible, and most importantly, life-changing. That’s why we’re committed to leveraging the power of augmented reality to enhance surgical procedures, improve patient outcomes and transform the healthcare industry as we know it. We bring together doctors and engineers of all backgrounds from around the world, to ensure a comprehensive knowledge base backs up all projects we undertake.

SurgicalAR

FDA cleared surgical imaging platform for clinical use

AnatomyX

AR anatomy lab and learning platform for medical education

Our Technology

We are witnessing an age where technology is such an integral part of the medical practice, and medical images can take advantage of multiple visualization techniques through diverse display systems. Which pushes the limits of innovation in utilizing the field of visual computing and immersive analytics to best serve the medical domain.

Our project is aimed to create an AR application for the OR.

Holosurgery leverages augmented reality goggles to allow surgeons to access medical information during the operations. This application is an alternative to navigation software currently in use in the OR.

Remote assistance is our newer application allowing technicians or specialized medical doctors to enter the OR through the eyes of surgeons or OR support team to provide remote guidance, allowing the operator to ear and visualize live instructions provided by a remote expert.

Location

We are located on the shores of the Red Sea, near Thuwal, about a 45-minute drive north of Jeddah. The modern international airport in Jeddah connects to over 150 global destinations.

Our Goals

Create a new standard of care

MAX is at the forefront of the surgical visualisation industry, pushing the boundaries of what’s possible with innovative solutions that incorporate AI and AR. We’re dedicated to driving progress in the medical community and delivering innovative solutions to shift the conversation about what the standard of care should look like.

Enhance the surgeon’s experience

We are dedicated to providing surgeons with the information they need to make the most informed decisions during surgery. Our all-in-one augmented reality system puts the entire OR on a surgeon’s head, allowing them to move seamlessly between the ICU and the clinic with ease.

Innovate surgical navigation

Our technology leverages cutting-edge augmented reality, AI, and computer vision to enhance surgical precision to ultimately help improve patient outcomes.

Improve patients’ lives

At MAX, our ultimate goal is to improve the lives of patients by delivering precision and accuracy in surgical navigation. By providing surgeons with the tools they need to make informed decisions during surgery, we’re on a mission to optimise surgical workflows.

Why You Choose Us?

01

Patient specific 3D Reconstruction

Starting from medical images, we reconstruct the patient anatomy in 3D, using our patent-pending pipeline.

02

Surgical Planning

Together with the surgeon, we design a surgical planning and place onto the 3D model of the patient anatomy, reference points or implantable devices to be placed during surgery.

03

Support in the OR

We set up Microsoft Hololens 2, equipped with our customized software, to visualize the 3D model, together with all relevant contents surgeon needs during surgical procedure, as interactive holograms. Our software also allows videconference, hence livestream of the goggles camera.